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"Will You Do Me a Favor?"

Robert Collier as one of the most famous salesmen of the 1930s, able to sell just about anything to anyone. One of his most powerful sales tactics was letter writing, and one of his most successful sales letters was the "Will you do me a favor?" letter. Collier was inspired by the story of how a company manager asked a favor from a competing business, which ultimately led to the two firms merging. Collier believed the same idea could work in print - and he was right. The letter asks the ... Read more...
Steve Graves, Wednesday, June 6, 2012

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