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Want to Welcome Millennials? Join Their Conversation!

There is a saying that Prussian king Frederick the Great (1712-1786) lost the Battle of Jena (1806), meaning that for twenty years after his death, the army perpetuated his successful organization instead of adapting to meet the changes in the art of war. Many rules outlive the purpose for which they were intended. What rule, policy, or way of thinking has been successful for golf in the past but may be limiting the game now? What does the industry need to change? It’s no secret that the ... Read more...
Steve Graves, Wednesday, October 29, 2014

What are Your Four Majors?

  As we head into the last major of the year, I want you to ask yourself a question. What are your four majors? Be reasonable. As much as we all would love to play Augusta, it either takes big connections or a bigger checkbook. So, what are your four majors? St. Andrews? Ballybunion? Valderramma? Turnberry? Or, are they domestic locations? Pebble Beach? Pinehurst? Bandon Dunes? Whistling Straits? Whatever they are, right them down. Get three core friends, guys you love to travel with, make ... Read more...
Steve Graves, Wednesday, August 6, 2014

Expert Packing Tips for Your Golf Trip to Scotland or Ireland

So, you’ve decided you are going to Scotland or Ireland for a life changing golf trip. Now, you find yourself wondering what to bring. Here is a quick helpful list of what to bring and what to leave at home. Bring Golf balls, lots of ‘em. Heather eats them alive and they are much cheaper in the States. Rain gear. Don’t go cheap. Make sure the rain gear is waterproof, not water resistant. You will thank me later. Rain gloves. They get tackier when moist. Have them at the ready in case ... Read more...
Steve Graves, Wednesday, July 2, 2014

Get a Grip on Your Golf Fundamentals

If you've met Grant, then you've probably heard him say the word ‘Lekker’ which is a friendly South African term for ‘Great’. The word pronounced like lacquer is a compliment when you get something right, and it can also be used when you have a lekker time at the beach, or a lekker barbeque with family. We want your lessons to be lekker, so in this five-part series, we begin with the word GAASP and the letter G which stands for Grip. Whether you're a beginner at golf or a single figure ... Read more...
Steve Graves, Tuesday, June 24, 2014

Making Memories at St. Andrews

St. Andrews, long considered the Home of Golf, is a bucket list destination for thousands of golfers. Here are some quick "did you know" facts concerning St. Andrews, the course and the town. Did you know? Golf has been played at St. Andrews since the 15th century and by 1457 had become so popular that King James II had to ban it, as it was interfering with his troops' archery practice. The official credit for the design of the course is God. The Old Course is not a private club and ... Read more...
Steve Graves, Wednesday, June 4, 2014